Roamr
Creating an app that connects travelers and plans unforgettable journeys
Background
Prompt
Roamr was created to offer travelers a seamless, inspiring, and intelligent way to plan and experience their travels. From booking accommodations, tours, restaurants and events to engaging with a vibrant travel community and generating personalized AI itineraries.
Imagine opening a travel app that instantly curates your perfect itinerary, connects you with like-minded explorers, shows real travel stories and reels, and lets you book every part of your trip all in one place.
Design Thinking Process
I primarily followed the Design Thinking process throughout this project.
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Research
Personas
Using insights from the interviews, I developed primary personas to capture the diverse travel styles and goals of our users — from the detail-oriented planner to the spontaneous adventurer. These personas helped guide the app’s feature prioritization and design tone.
User Interviews
I conducted user interviews and distributed online surveys targeting travelers aged 20–45, including solo travelers, couples, families, and digital nomads. The open-ended questions focused on how they currently plan and book trips, their biggest pain points, and what would make travel planning easier or more exciting.
Empathy Map
Empathy maps were created to visualize the thoughts, feelings, pains, and goals of users when planning their trips. This tool helped identify pain points and opportunities for innovation within the experience.
Competitive Analysis
I analyzed popular travel apps such as Get your Guide, Booking.com, and Viator interms of features and user feedback.
Key Features They Offered:
• Hotels and tours booking
• User reviews and recommendations
• Booking management
• Activity suggestions
Gaps Identified:
• No end-to-end trip management in one place
• No Map integrations
• Lack of real-time trip collaboration with fellow travelers
Problem Statement
Despite the number of travel apps available, most only offer fragmented services — users jump between multiple platforms to plan, book, and document their trips. This creates friction, confusion, and missed opportunities.
How might we create an all-in-one travel platform that allows users to plan, book, and experience travel in a more intelligent, engaging, and connected way?
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Product structure
User Flow
Based on research and insights, I mapped out a user flow that supports the journey from initial inspiration to final booking and sharing.
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DESIGN SOLUTIONS
Low Fidelity Prototype
The initial sketches and wireframes focused on core flows. Early testing with users highlighted which steps felt confusing or redundant, and informed changes before moving to high-fidelity design.
High Fidelity Prototype
The final prototype integrates the app’s full visual identity, branding, and refined user flows. With feedback from multiple usability testing rounds, the app now presents a polished experience with clear call-to-actions, seamless transitions between planning and booking, and an engaging community vibe.
Prototype
Explore the prototype
